Retail sales · United States
United States Redbook YoY
The United States Redbook YoY measures the value or volume of goods sold by shops and online retailers in the United States.
- Importance
- Low
- Released
- Weekly
- Next release
- Currency
- USD · US dollar
- Central bank
- The Federal Reserve
Latest figures
The latest release, for OCT/31, was published on 3 November 2026 and came in at 10.4%. It is up from 9.3% the time before.
Over the last 12 releases it ranged from 7.6% to 10.4%, averaging 8.9%. It has been rising for three releases in a row.
| Released | For | Actual | Consensus | Previous |
|---|---|---|---|---|
| 3 Nov 2026 | OCT/31 | 10.4% | – | 9.3% |
| 27 Oct 2026 | OCT/24 | 9.3% | – | 9% |
| 20 Oct 2026 | OCT/17 | 9% | – | 10.4% |
| 13 Oct 2026 | OCT/10 | 10.4% | – | 8.6% |
| 6 Oct 2026 | OCT/03 | 8.6% | – | 8.2% |
| 29 Sep 2026 | SEP/26 | 8.2% | – | 7.6% |
| 22 Sep 2026 | SEP/19 | 7.6% | – | 8.5% |
| 15 Sep 2026 | SEP/12 | 8.5% | – | 8.3% |
| 9 Sep 2026 | SEP/05 | 8.3% | – | 9.6% |
| 1 Sep 2026 | AUG/29 | 9.6% | – | 9.1% |
| 25 Aug 2026 | AUG/22 | 9.1% | – | 7.6% |
| 18 Aug 2026 | AUG/15 | 7.6% | – | 8.3% |
Why it matters
Retail sales are the most timely measure of household spending, the largest part of the economy. Strong sales support growth and the US dollar; weak sales raise recession worries. In the US the "control group" (without autos, petrol, building materials and food services) feeds directly into GDP.
How it is calculated
the Bureau of Labor Statistics (prices and jobs), the Bureau of Economic Analysis (GDP, income and spending) and the Census Bureau (retail sales, housing, trade) surveys retailers on their monthly sales; value figures include price changes, volume figures remove them. Seasonal adjustment removes holiday patterns.
Change (mom) = sales this month ÷ sales last month − 1What changes mean
- Compare value and volume: rising value with falling volume is inflation, not stronger demand.
- Ex-autos and ex-fuel versions remove the most volatile parts.
- Revisions to the previous month can change the picture.
Higher than expected: A stronger figure than expected points to a healthier economy: it usually supports the US dollar and local stocks, and can push bond yields up.
Lower than expected: A weaker figure than expected points to slowing activity: the US dollar tends to soften and markets price in lower rates.
A short history
The US Census Bureau has published monthly retail sales since the 1950s; most countries followed in the post-war decades.
Questions
What is the United States Redbook YoY?
The United States Redbook YoY measures the value or volume of goods sold by shops and online retailers in the United States.
What was the latest United States Redbook YoY?
10.4% for OCT/31, published on 3 November 2026.
When is the next United States Redbook YoY?
On Tuesday 10 November 2026 at 13:55 UTC.
Educational content only, not investment advice. Figures are the published results as recorded by our calendar; market reactions described are typical, not guaranteed.