Retail sales · Euro Area
Euro Area Retail Sales MoM
The Euro Area Retail Sales MoM measures the value or volume of goods sold by shops and online retailers in the Euro Area.
- Importance
- High
- Released
- Monthly
- Next release
- Currency
- EUR · euro
- Central bank
- The European Central Bank
Latest figures
The latest release for AUG, published on 6 October 2026, came in at 0.1%, below the consensus of 0.2%, up from -0.6% the time before.
A weaker figure than expected points to slowing activity: the euro tends to soften and markets price in lower rates.
Over the last 12 releases it ranged from -0.6% to 0.2%, averaging -0.1%.
| Released | For | Actual | Consensus | Previous |
|---|---|---|---|---|
| 6 Oct 2026 | AUG | 0.1% | 0.2% | -0.6% |
| 4 Sep 2026 | JUL | -0.6% | 0.3% | 0.2% ® |
| 6 Aug 2026 | JUN | -0.3% | 0.1% | 0.4% ® |
| 6 Jul 2026 | MAY | 0.2% | 0.3% | -0.3% ® |
| 4 Jun 2026 | APR | -0.4% | -0.3% | 0.8% ® |
| 7 May 2026 | MAR | -0.1% | -0.3% | -0.3% ® |
| 8 Apr 2026 | FEB | -0.2% | -0.2% | 0% ® |
| 5 Mar 2026 | JAN | -0.1% | 0.3% | 0.2% ® |
| 5 Feb 2026 | DEC | -0.5% | -0.2% | 0.1% ® |
| 9 Jan 2026 | NOV | 0.2% | 0.1% | 0.3% ® |
| 4 Dec 2025 | OCT | 0% | 0.1% | 0.1% ® |
| 6 Nov 2025 | SEP | -0.1% | 0.2% | -0.1% ® |
Why it matters
Retail sales are the most timely measure of household spending, the largest part of the economy. Strong sales support growth and the euro; weak sales raise recession worries. In the US the "control group" (without autos, petrol, building materials and food services) feeds directly into GDP.
How it is calculated
Eurostat surveys retailers on their monthly sales; value figures include price changes, volume figures remove them. Seasonal adjustment removes holiday patterns.
Change (mom) = sales this month ÷ sales last month − 1What changes mean
- Compare value and volume: rising value with falling volume is inflation, not stronger demand.
- Ex-autos and ex-fuel versions remove the most volatile parts.
- Revisions to the previous month can change the picture.
Higher than expected: A stronger figure than expected points to a healthier economy: it usually supports the euro and local stocks, and can push bond yields up.
Lower than expected: A weaker figure than expected points to slowing activity: the euro tends to soften and markets price in lower rates.
A short history
The US Census Bureau has published monthly retail sales since the 1950s; most countries followed in the post-war decades.
Questions
What is the Euro Area Retail Sales MoM?
The Euro Area Retail Sales MoM measures the value or volume of goods sold by shops and online retailers in the Euro Area.
What was the latest Euro Area Retail Sales MoM?
0.1% for AUG, published on 6 October 2026 (consensus 0.2%, previous -0.6%).
When is the next Euro Area Retail Sales MoM?
On Friday 6 November 2026 at 10:00 UTC.
Educational content only, not investment advice. Figures are the published results as recorded by our calendar; market reactions described are typical, not guaranteed.