Retail sales · Estonia
Estonia Retail Sales MoM
The Estonia Retail Sales MoM measures the value or volume of goods sold by shops and online retailers in Estonia.
- Importance
- Medium
- Released
- Monthly
- Next release
- Currency
- EUR · euro
- Central bank
- The European Central Bank (with Eesti Pank)
Latest figures
The latest release for SEP, published on 29 October 2026, came in at -1.9%, down from -1.4% the time before.
Over the last 12 releases it ranged from -13.6% to 14.5%, averaging 0.6%; it has been falling for three releases in a row.
| Released | For | Actual | Consensus | Previous |
|---|---|---|---|---|
| 29 Oct 2026 | SEP | -1.9% | – | -1.4% |
| 30 Sep 2026 | AUG | -1.4% | – | 2.8% |
| 27 Aug 2026 | JUL | 2.8% | – | 1.9% |
| 31 Jul 2026 | JUN | 1.9% | – | 0.1% |
| 30 Jun 2026 | MAY | 0.1% | – | -3.5% |
| 28 May 2026 | APR | -3.5% | – | 14.5% |
| 29 Apr 2026 | MAR | 14.5% | – | -5.8% |
| 30 Mar 2026 | FEB | -5.8% | – | -13.6% |
| 2 Mar 2026 | JAN | -13.6% | – | 13.2% |
| 30 Jan 2026 | DEC | 13.2% | – | -4.8% |
| 2 Jan 2026 | NOV | -4.8% | – | 5.9% |
| 28 Nov 2025 | OCT | 5.9% | – | 0.0% |
Why it matters
Retail sales are the most timely measure of household spending, the largest part of the economy. Strong sales support growth and the euro; weak sales raise recession worries. In the US the "control group" (without autos, petrol, building materials and food services) feeds directly into GDP.
How it is calculated
Statistics Estonia surveys retailers on their monthly sales; value figures include price changes, volume figures remove them. Seasonal adjustment removes holiday patterns.
Change (mom) = sales this month ÷ sales last month − 1What changes mean
- Compare value and volume: rising value with falling volume is inflation, not stronger demand.
- Ex-autos and ex-fuel versions remove the most volatile parts.
- Revisions to the previous month can change the picture.
Higher than expected: A stronger figure than expected points to a healthier economy: it usually supports the euro and local stocks, and can push bond yields up.
Lower than expected: A weaker figure than expected points to slowing activity: the euro tends to soften and markets price in lower rates.
A short history
The US Census Bureau has published monthly retail sales since the 1950s; most countries followed in the post-war decades.
Questions
What is the Estonia Retail Sales MoM?
The Estonia Retail Sales MoM measures the value or volume of goods sold by shops and online retailers in Estonia.
What was the latest Estonia Retail Sales MoM?
-1.9% for SEP, published on 29 October 2026.
When is the next Estonia Retail Sales MoM?
On Friday 27 November 2026 at 06:00 UTC.
Educational content only, not investment advice. Figures are the published results as recorded by our calendar; market reactions described are typical, not guaranteed.